The hardest thing about going from 0–1 is not building something, it’s getting people to care about your product. A successful go-to-market will create and amplify interest in using your product among your target customers. Without that, you don’t have a business.

Go-to-market generally refers to everything about how a product is positioned, packaged, marketed, and sold. However, the choices we make when building a product determine how we can sell it, for what price, and how effective our tactics will be.

The goal of this guide is to provide a concrete, human behavior-centered overview of how to build a…

Merci Victoria Grace

Investor at Lightspeed Venture Partners. Former Director of Product @SlackHQ. Founder of Women in Product.

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